Video Storytelling: Creating An Emotional Connection
I have a passion for storytelling. In my role as Creative Director I have had incredible opportunities to hear powerful stories and create visuals to help bring those stories to life. Storytelling breaks down walls and creates emotional connections and vulnerability - places that aren’t often accessed in an age of big advertising and over-the-top stunts. For me, it’s a true privilege to have a heartfelt interview with a human being brave enough to share.
Client: Adventist Health Systems
Amidst the thousands of medical devices and systems needed to maintain a hospital system, it can be easy to lose focus on THE WHY. This film crafted for Adventist Health Systems was introduced to inspire those that feel disconnected from patient care - and remind them that everything they do impacts even the smallest of patients. This story was especially near and dear to my heart - my son was in the NICU for 2 weeks after he was born. The doctors, nurses, parents, and IT staff were incredible to work with for this production.
Client: Loma Linda University Health
We were invited by Loma Linda University Health to create a 5-part film series to promote their multi-year marketing campaign entitled “LIVE IT.” Featuring a diverse group of individuals, the series focused on how doing things differently impacted their health and well-being - challenging the status quo of everyday life.
Client: Loma Linda University
Having the opportunity to create custom films for a university campus full of diverse, intelligent, and dynamic students was an adventure that will impact my work and life forever. For several years, we were blessed to create thought-provoking content that challenged not only our audiences, but us as producers. Amidst hard conversations on race, status, orientation, identity, and faith we crafted content that brought forth the questions that only we ourselves could answer. This was by far one of the most difficult yet fulfilling series to custom write and create.
Client: American Diabetes Association
As an official sponsor of the American Diabetes Association in Central Florida, we had the distinct opportunity to create a feature on one of the nation’s elite athletes - Luke Rosser. As an ambassador for the ADA, Luke competes at the highest level of endurance racing for his age group, and champions good health, exercise, and diet amidst his diagnosis. His story was truly inspirational.
Client: Hoover Elementary School
Surrounded by mountains and desert landscape in Indio, California lies Herbert Hoover Elementary School, one of several elementary schools in the Desert Sands Unified School District. Serving 435 students from the surrounding community, Hoover Elementary was one of the older schools within the District - constructed in the early 1950's. This powerful story of transformation and the impact on the students and community was one of the many stories shared in the “Why WLC?” Campaign across California.